Maasai en-gigurana

In Maasai culture, it is customary for warriors to kill lions as a traditional rite of passage into manhood. But, at the behest of the cultural “fathers,” or elders, in the Amboseli ecosystem, the Big Life Foundation established the Maasai Olympics in 2012. A culture-shifting alternative was created: conservation education paired with organized sports competitions based on traditional warrior skills. Today, warriors compete for medals and prizes instead of killing lions.